Solid Tips For Becoming A Better Email Marketer

If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.

Create an unsubscribe link that works immediately. If a customer unsubscribes from your list, that should be the last mailing they receive from you. In today’s computerized world, there’s no excuse for un-subcriptions not to be immediate. Customers who continue to receive mailings after they unsubscribe are likely to treat those emails as spam, and respond accordingly.

Use your readers to get content for your emails. When your readers ask you question, it makes great fodder for a future email. Answering reader questions in newsletters in this fashion also makes your customers feel more important, because you dedicate part of your newsletter just to them. You can use a traditional Q & A format, or simply state that a user asked you that question and give the answer.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.

To get a better response with your email marketing efforts, you want to create emails that look professional. An email that is not professionally done will come across as spam. If your messages are viewed as spam, that is the quickest way to lose potential customers from your subscriber list.

Personalize the Campaign, your emails should address their recipient by name. Software can personalize each email so that it is addressed individually to the recipient. Emails are much more likely to be opened and read when you use the actual name of the recipient rather than “Dear Valued Customer.” So take the time to use your customer’s name, so they don’t just feel as though your letter is simply spam.

You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.

Microbial Fertilizer Improve the Soil Nutrients and Crop Growth

A microbial fertilizer, a product that uses the life activity of microorganisms to give crops a specific fertilizer effect, is a type of fertilizer in agricultural production. Microbial fertilizers play an important role in agriculture, not only in improving the availability of soil nutrients but also in promoting crop growth, disease resistance and resilience.

The function of microbial fertilizers
After microbial fertilizers are applied to the soil, a “coexistence and co-prosperity effect between bacteria and crops”, “nutrient coordination effect”, “biological nitrogen fixation effect”, etc. will occur among the species, crops and soil ecology to ensure the healthy growth and stable yield increase of the crop.
Increase soil fertility and improve fertilizer utilization Microbial fertilizers are rich in organic matter and a certain amount of quick-acting nitrogen, phosphorus, potassium and trace elements, with comprehensive nutrients, increasing soil fertility; at the same time, the combined action of multiple high-efficiency strains of beneficial microbial flora has the effect of decomposing phosphorus and potassium, while increasing soil porosity and improving the utilization rate of nitrogen, phosphorus, and potassium in conventional fertilizers. For example, bacteria can gradually break down apatite and tricalcium phosphate, as well as organophosphorus compounds, releasing phosphorus pentoxide for plant uptake for reuse.
Improving soil granular structure and loosening up the soil Microorganisms produce large amounts of extracellular polysaccharides during growth and reproduction. Extracellular polysaccharides are the binders that form the structure of soil glomeruli and keep them stable. Bacteria synthesizing polysaccharides around the root system are linked to the stability of aggregates in the soil between the roots of the crop. In addition, the organic matter contained in microbial fertilizers can improve the organic matter content, improve the soil structure, loosen the activation of the soil, reduce soil clumping, improve the ability of the soil to retain water, fertilizer and air permeability.
Promote crop growth and increase crop resilience Microorganisms are able to produce large amounts of phytohormone-like substances, such as erythromycin and cytokinin, during the fermentation process and life activity in the soil, which, when in contact with the crop root system, stimulate crop growth and regulate crop metabolism.matterial fertilizers contain organic matter and humic acid that regulate the opening of crop stomata, which work in synergy with the metabolites (enzymes) of beneficial microorganisms to improve crop resilience.
Reduction of soil-borne diseases After the application of microbial fertilizer, microorganisms grow and multiply in large numbers in the crop root system, forming the dominant bacteria between the roots of the crop, through competition, parasitism, occupancy and other relationships, inhibit and reduce the chance of pathogenic bacteria to reproduce, some microorganisms can also produce antibiotics, lysozyme, and other active substances, effectively inhibit the growth of pathogenic bacteria in the soil, and play a role in reducing soil-borne diseases of crops.
Decomposition of hazardous substance residues in the soil The proliferation of microbial beneficial bacteria can inhibit the growth and reproduction of pathogenic bacteria and also decompose the residues of fertilizers and pesticides in the soil, decompose the harmful inter-root secretions accumulated in the soil and alleviate the crop crop crop disruption.
Common strains of microbial fertilizers In the development of national standards, the microbial agent is a category of microbial fertilizer, the Ministry of Agriculture and Rural Affairs microbial agent product registration certificate a total of 2,789 (including 936 liquid), the product registration of a total of about 152 species of bacteria, the frequency of use of the top 10 species are: Bacillus subtilis, jelly-like Bacillus subtilis, Bacillus licheniformis, Bacillus macrocephalus, Bacillus amylophilus, brewer’s yeast, Bacillus subtilis, Streptomyces falciparum, Lactobacillus plantarum, Aspergillus niger, of which Bacillus subtilis accounted for 75%.
At present, in the market promotion, microbial fungicides according to the microbial species contained in the functional characteristics are divided into: rhizobial fungicides, nitrogen-fixing fungicides, phosphate microbial fungicides, silicate microbial fungicides, photosynthetic bacterial fungicides, organic material decay agents, probiotic agents, mycorrhizal fungicides, bioremediation fungicides; dosage form to liquid-based, there are also powder agents, granular type.
Bacillus subtilis A bacterium of the genus Bacillus, a Gram-positive bacterium.
Bacillus subtilis has a competitive relationship with pathogenic microorganisms, including both nutrient competition and spatial site competition. Bacillus subtilis has more advantage in spatial site competition, i.e., rapid and massive reproduction and colonization in the soil, effectively preventing the reproduction of pathogenic microorganisms, interfering with the infestation of plants by plant pathogenic microorganisms, and disrupting the colonization of pathogenic microorganisms on plants, thus achieving the effect of fungus and disease control.
Bacillus subtilis has a lysophilic effect, which adsorbs on the mycelium of the pathogenic fungus and grows with the mycelium together, which produces lysophilic material during growth, thus disintegrating the mycelium.
Bacillus subtilis produces antimicrobial substances that produce antibiotic-like substances that inhibit the growth of bacteria, viruses, fungi, and pathogens, which are dominated by antibiotics such as phospholipids, aminosaccharides, peptides and lipopeptides. Among them, lipopeptide antibiotics are the most important antibacterial substances of Bacillus subtilis.
Bacillus amyloliquefaciens It is a bacterium with a high affinity to bacillus amyloliquefaciens, a safe strain of Gram-positive bacteria that is harmless to humans and animals. It is capable of forming endogenous budding spores, is motile, and produces a range of antibacterial metabolites during its growth. In nature, Bacillus amylophilus is, widely found in soil, leaves, and fruits between plant roots.
Bacillus amylophilus can secrete an,timicrobial substances, mainly antibacterial proteins (natural antibiotics), peptides, lipopeptides, and polyketides. In addition, Bacillus subtilis is able to suppress a variety of pathogenic bacteria through competition for ecological positions and induction of systemic resistance.
Bacillus licheniformis A bacterium of the genus Bacillus, a Gram-positive bacterium.
Bacillus licheniformis will multiply rapidly in the soil, occupy space, can secrete protease, lipase, amylase, and cellulase, promote the degradation of field straw, bran, etc., so that plants can effectively absorb the nutrients therein.
Bacillus licheniformis can produce anti-active substances, including nucleic acids, amino acids, humic acids, etc., and play a significant inhibitory effect on a variety of plants, animals and human pathogens, and are widely used in agricultural production.
Bacillus mucilaginosus Also known as silicate bacteria, it is a common soil bacterium used in farmland due to its life-acting action to dissolve the insoluble potassium in potassium-containing minerals for crop use. Jelly-like bacterium Bacillus mucilaginosus has the characteristics of rapid reproduction, strong vitality, safe and non-toxic. Bacillus jelly-like can decompose phosphorus, potassium, nitrogen fixation, greatly improve fertilizer utilization and reduce fertilizer use.
Paenibacillus polymyxa Bacillus pallidum, Bacillus subsp. genus is a budding Gram-positive bacterium with aerobic or parthenogenic anaerobic life.
Paenibacillus polymyxa can produce a variety of metabolic active substances available, according to its structure can be divided into peptides, proteins, polysaccharides, etc., such substances can be biological nitrogen fixation, can dissolve phosphorus, decreasing potassium, also has antagonistic microorganisms, promote plant growth and other functions. When applied to plants as a microbial fertilizer, it quickly settles in the inter-root and internal plant and forms a “biofilm” that promotes the absorption of nutrients by the plant.
Advantages and Disadvantages of Microbial fertilizers There is a wide variety of microbial fertilizers on the market. Feedback from the actual use, good microbial fertilizer can indeed effectively enhance plant resilience, improve soil grain structure, alleviate crop stubble and reduce soil-borne diseases. At the root, a good microbial fertilizer should have several of the following characteristics at once.
Excellent strains Microbial fertilizer strains should be used in the laboratory for repeated screening, physical and chemical identification, mechanism of action and characteristics of a clearer basis, after repeated field verification, to prove that in line with, production requirements, good fertilization effect of the excellent strains.
Production process optimization Choosing the right fermentation equipment will prevent contamination at all stages. The medium formulation, pH, temperature, ventilation, choice of sorbent and sterilization should be in accordance with the requirements of the species.
A low number of contaminants and high strain purity After the use of microbial fertilizer, only live bacteria, and the, bacteria measured by the standard of “effective live bacteria”, so it seems that the effective live bacteria the greater the effect of the better, is not entirely so. The purity of the strain is important when the number of mold contaminants in the product and the contaminant rate exceeds the standard can also affect the application, and there are a few substandardrd products on the market contain pathogenic bacteria, not only can not repair the soil but also cause disease.
Synergies between strains Microbial fertilizers are not about more strains and larger numbers. The effect of the use of compound microbial bacteria will be affected by the growth habit of different strains, blind compounding, it is very easy to cause antagonism between strains, affecting the effect. So it’s not that the more strains of the compound were the better, but that the strains can synergize and promote each other to achieve the best results.
Rational use of microbial fertilizers Microbial fertilizers should not be mixed with bacterial fungicides, fertilizers. Theoretically, bacterial fertilizers and microbial fungisubstandard mixed with fungicides, but in practice, the mixing of the two will reduce the activity of strains. And the high concentration of salt ions in the fertilizer can also affect the activity of the strain. So it is not recommended to mix microbial fertilizers with fungicides and fertilizers.
The growth of microorganisms has certain requirements for temperature, moisture and other environmental conditions, avoiding the use of high temperatures and dry conditions. Surviv,al and reproduction are compromised and do not work well in hot and dry conditions. This type of fertilizer should be applied in the evening on a cloudy or sunny day and combined with soil cover, manure cover, watering, etc., to avoid direct sunlight or lack of moisture to make micro fertilizers work.

How to Evolve Your Business Model as Times Change

Are You Prepared to Meet New Customer Needs?
We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK.

I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page.

Now, we focus on the next step: emerging from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons.

As we move forward, it’s obvious that some things are forever changed. In a recent survey, 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

So as my province of BC, Canada starts to reopen businesses, it’s time to look at your marketing and evaluate if it still makes sense to your target audience.

How to Define Your Customers’ Needs

?Let’s go back?—all the way back to 1943, when Abraham Maslow proposed his hierarchy of needs. According to his theory, people are motivated to fulfill basic requirements (food, shelter) before they move on to more advanced ones (intimate relationships, sense of accomplishment).

During the coronavirus crisis, people were focused more closely on basic necessities like staying safe from COVID-19 and getting groceries. These differing needs may also have led them to buy things they wouldn’t normally buy, like lots of hand sanitizer or takeout food multiple times per week.

Some of the customer behaviour we saw during the pandemic may be here to stay, like:

• Continuing to wear masks in crowded areas and washing hands more frequently • Thinking more carefully before buying “wants” • Working/studying from home more of the time • Choosing brands that are the most empathetic and conscious

So ask yourself: how have your customer needs changed during this time? What are they expecting from you?

How to Evolve Your Business Model to Meet New Customer Needs

Just because we’re slowly returning to a “new normal’ doesn’t mean everyone is going to be hopping on planes and heading to big parties. Especially for those who have been personally affected by COVID-19, it’s going to be hard to reintegrate back into society, so to speak.

Here are a few ways you might have to pivot to meet new customer needs:

1. Maintain/increase communication around health and safety measures.

A large part of pivoting your business model will include how you communicate with your customers.

For example, salons and spas have been closed for months, and even once they reopen, consumers want to know what steps they’re taking to protect their health.??Some clients won’t feel comfortable stepping into a hair salon unless they know there are certain health measures in place.

Don’t be too hasty to remove your COVID-19 landing page? or health and safety messaging from your website or Google My Business listing—rather look at updating copy with new information to put your clients’ minds at ease. ??

2. Address new patterns. ??If you’ve started offering heat-and-serve meals, curbside pickup or telemedicine sessions to customers, they may expect that going forward. ??This can be a good opportunity to take a closer look at what worked and evolve your business model accordingly.

If you don’t sell essential services, you may have to pivot your marketing strategy to approach different spending behaviours. Many people have been hit hard financially and won’t have as much disposable income.

Others will have become accustomed to a new way of doing things. Similarly, to what I mentioned in #1, COVID-19 has changed the way that people consume certain services.

For example, a school may have to integrate more online learning into their model to attract students who are now used to and more comfortable with totally remote classes.

Many organizations are rethinking in-person conferences and other events. Will employees want to travel to huge convention centres to network with other attendees? Or, will they be happy with a virtual conference next year, too????


READ: 3 eCommerce Challenges & Solutions for Tough Times

??There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn’t necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren’t sure when they’ll be able to use the service you sell, or because they’ve been laid off or have had their hours reduced.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

Read more on our website.


How Can You Best Meet New Customer Needs?

No matter how you evolve your business model, it’s important to remember that meeting your customers’ needs is an ongoing process. Whether it’s two weeks post-pandemic or two years, always:

Listen, listen, listen. From monitoring your customer reviews, to sending out a questionnaire, it’s never been more important to take your customers’ feelings into consideration.

Listening on social media can also be a great way to “pulse check” how your customers are interacting with your brand and content. Then, use what you’ve learned to tweak your marketing strategy going forward.

Always be engaging. I hope you’ve been doing this during the pandemic, but it’s also critical post-COVID-19. People will still be spending lots of time at home in the near future, so create uplifting, inspiring and/or informative content for your website, social media accounts, paid ads and newsletters.

Pay attention to changing trends in your industry and customer behaviour to guide your content strategy. ??Here’s an example: during the pandemic, DIY was big?—from home renos to crafts. Nielsen reported that sales of yeast were up nearly 650% from a year ago, as homebound folks baked up a storm.

So think about how your customers might be using your products or services and give them good content, whether it’s bread-baking tips or how to get out of debt.

No matter what your company sells, communicating with and reassuring your clients is still paramount. And remember: your customers can tell the difference between a sales gimmick and authenticity, so make sure you’re communicating value every time.

So what comes after the crisis? Nobody really knows for sure. But by pivoting your business model as needed now, you’ll be ready for whatever the future brings!